A matter of subject
Although buildings are not one of the usual subjects in Lomography, I am interested in architechture and the use of buildings to create patterns and shapes. Without a zoom you sometimes can't physically move closer to your subject. It's a difficult subject to take but well worth it. Building details that fill the frame make for some interesting lomographs and also glowing office blocks in the night.

Other subjects I like are ceilings with unusual lighting or piping, animals, graffiti and children.